Privacy Policy
The Secret Bunny respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store and disclose personal information when you visit or shop through www.thesecretbunny.com.
By using our website, you acknowledge that you have read and understood this Privacy Policy.
1. Who we are
The Secret Bunny is an Australian online lingerie retailer.
For questions about this Privacy Policy or how we handle your personal information, please contact us at:
Email: info@thesecretbunny.com
2. What personal information do we collect?
We collect personal information that is reasonably necessary to operate our online store, process orders, provide customer service and improve your shopping experience.
Depending on how you interact with us, this may include:
- Your name
- Billing and delivery address
- Email address
- Telephone number
- Customer account information
- Order and purchase history
- Information you provide when contacting us
- Information you provide when subscribing to our marketing communications
- Information provided when entering promotions, competitions or giveaways, where applicable
- Information relating to your preferences and interactions with our website, where collected through cookies and similar technologies
- Technical information such as IP address, browser type, device information and website activity
We do not ask customers to provide their date of birth as part of our normal purchasing process.
We only collect information that is reasonably necessary for the relevant purpose.
3. How do we collect your information?
We may collect personal information when you:
- Create or use a customer account
- Place an order
- Subscribe to our email or marketing communications
- Contact us
- Complete a form on our website
- Participate in a promotion, competition or giveaway
- Browse or interact with our website
- Interact with our advertising or social media content
We may also receive information through third-party services that help us operate our website, process payments, provide advertising and analytics, or communicate with customers.
4. Cookies and similar technologies
Our website may use cookies, pixels and similar technologies.
Cookies are small data files stored on your device that help websites remember information about your visit.
We may use these technologies to:
- Keep our website functioning properly
- Remember your preferences
- Understand how visitors use our website
- Improve our website and shopping experience
- Measure the effectiveness of advertising
- Provide relevant marketing and advertising
- Understand interactions with our emails and other communications
Depending on the services and integrations we use, these technologies may be provided by third parties such as Shopify, Meta, Google or other service providers.
You can adjust your browser settings to refuse or delete cookies. Some website functions may not work correctly if certain cookies are disabled.
5. How we use your personal information
We may use your personal information to:
- Process and fulfil your orders
- Arrange delivery of your purchases
- Process payments and refunds
- Manage your customer account
- Communicate with you about your orders
- Respond to enquiries and provide customer support
- Provide and improve our website and services
- Send marketing communications where you have consented to receive them or where otherwise permitted by law
- Personalise your shopping experience
- Understand customer preferences and website usage
- Measure and improve our advertising and marketing
- Prevent fraud, misuse and unauthorised activity
- Comply with legal and regulatory requirements
- Protect our business, customers and website
6. Payments
Payments made through our website may be processed by third-party payment providers, including PayPal, Afterpay and other payment services available through Shopify.
When you make a payment, the relevant payment provider may collect and process payment information in accordance with its own privacy policy and terms.
The Secret Bunny does not need to receive or store your full payment card details in order to process your order.
7. Third-Party Service Providers
Our online store is operated using Shopify.
We use Shopify and other third-party service providers to help us operate our business, including providers involved in:
- E-commerce and website functionality
- Payment processing
- Order fulfilment and delivery
- Email and marketing communications
- Advertising and social media
- Website analytics
- Customer reviews
- Fraud prevention and security
- Customer support
These providers may process personal information on our behalf and may have their own privacy policies.
8. Delivery and order information
To deliver your order, we may provide relevant information such as your name, delivery address, telephone number and order details to delivery and logistics providers.
For Australian deliveries, we may use Australia Post.
For international deliveries, we may use Interparcel and/or other delivery providers where necessary.
We only provide information reasonably necessary for the fulfilment and delivery of your order.
9. Marketing communications
If you subscribe to our email list or otherwise consent to receive marketing communications, we may send you information about:
- New products
- Promotions and special offers
- Collections
- News and updates from The Secret Bunny
We plan to use Omnisend or similar email marketing services to manage these communications.
You can unsubscribe from marketing emails at any time by clicking the unsubscribe link included in our marketing emails.
Unsubscribing from marketing communications will not prevent us from sending essential communications relating to your orders, purchases or customer service.
10. Advertising, social media and analytics
We may use services provided by third parties such as Meta (Facebook and Instagram) and Google to advertise our products, understand website traffic and measure the effectiveness of our marketing.
These services may use cookies, pixels or similar technologies to collect information about interactions with our website or advertisements.
We may also use customer reviews and other third-party services, including Judge.me, to provide and display product reviews.
Third-party services may process information in accordance with their own privacy policies.
11. Who may receive your personal information?
We may disclose personal information where reasonably necessary to operate our business and provide our services.
This may include disclosure to:
- Shopify
- Payment providers such as PayPal and Afterpay
- Delivery and logistics providers
- Email and marketing service providers
- Advertising and social media platforms
- Website analytics providers
- Customer review providers such as Judge.me
- Technology and service providers who assist us in operating our business
- Professional advisers where reasonably necessary
- Government authorities or other parties where required or authorised by law
We do not sell your personal information.
12. Overseas disclosure
Because The Secret Bunny sells internationally and uses service providers that may operate outside Australia, your personal information may be disclosed to or handled by overseas recipients.
Depending on the services we use and where our customers are located, these recipients may be located in countries including the United States and other countries in which our technology, payment, marketing, advertising or delivery service providers operate.
Where required by applicable Australian privacy law, we take reasonable steps in relation to overseas recipients to protect personal information.
13. How we protect your information
We take reasonable steps to protect personal information from misuse, interference, loss and unauthorised access, modification or disclosure.
These measures may include appropriate technical, administrative and organisational safeguards.
However, no method of transmitting or storing information online can be guaranteed to be completely secure.
14. How long do we keep personal information?
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including to:
- Provide our services
- Complete and maintain records of transactions
- Resolve disputes
- Meet legal, accounting and regulatory requirements
- Prevent fraud and protect our business
When personal information is no longer required, we will take reasonable steps to securely delete or de-identify it, where appropriate and lawful.
15. Accessing and correcting your information
You may request access to personal information we hold about you.
You may also ask us to correct information that is inaccurate, incomplete or out of date.
If you have a customer account, you may be able to access or update certain information directly through your account.
To make a privacy request, contact us at:
We may need to verify your identity before providing access to personal information or making changes.
We will respond to requests within a reasonable period and in accordance with applicable privacy requirements.
16. Marketing preferences
You can stop receiving promotional emails from us at any time by using the unsubscribe link in our marketing emails.
You may also contact us at info@thesecretbunny.com if you have questions about your marketing preferences.
17. Privacy complaints
If you believe we have mishandled your personal information or breached applicable privacy requirements, please contact us first at:
Please provide sufficient information for us to understand and investigate your concern.
We will review and respond to your complaint within a reasonable period.
If you are not satisfied with our response, you may be able to make a complaint to the Office of the Australian Information Commissioner (OAIC).
18. Children's privacy
Our website is intended for general consumers and is not directed specifically at children.
We do not knowingly collect personal information from children where doing so would be unlawful.
19. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business, website, technology, service providers or applicable privacy requirements.
When we make changes, we will update the “Last updated” date at the top of this Privacy Policy.
We encourage you to review this Privacy Policy periodically.
20. Contact us
If you have any questions about this Privacy Policy or how we handle your personal information, please contact us:
The Secret Bunny
Email: info@thesecretbunny.com